PURPOSE

You have a purpose and you're meant to live it.

SECOND-HALF

Life in the Second-Half can and will be glorious.

Do What You Love

You've always wanted to do that business. Now you can.

ADAM LANDRUM


I'm the former founder and CEO of Up&Up, a niche agency serving the higher ed market. I sold my agency in 2023, and I help men in their second-half live with more purpose and fulfillment doing what they always wanted to do as a solopreneur.

In 2016, I received my first Executive Coaching certification, and in 2017 I received my second. Since then, I've logged over 1,000 hours and have coached executives of Fortune 100 companies to entrepreneurs.

My book, The Life that Matters Manifesto, will be published the fall of 2024.

I work with men who are courageously committed to living a fulfilled second-half, doing what they've always dreamed of doing.